Inefficient FMCG distribution system; How CRM identifies loopholes and boost sales?

How effective is your distribution system? Is it able to keep goods mobility unaffected? The inefficient distribution channel is the biggest mistake that slows down sales and creates the way for your competitors to grow fast. To prevent this scenario, you have to make sure that your stock, order, and distribution channels work with coherence. Failure to maintain fast pace goods mobility cause delayed delivery and it will affect your label in this talented market. The perfect solution for addressing the sales gap in the FMCG business sector is FMCG CRM software, as it is customizable, feature-rich, and user-friendly.

What is FMCG CRM software?

FMCG CRM software is a unified virtual platform intended to scale up sales velocity in FMCG businesses with perfect alignments of sales tasks. FMCG CRM software bridges the gap between orders, distribution, and stock inflow and outflow systematically for more sales. It helps business companies to acquire an unbeatable competitive edge in the current market. You can enhance customer experience through personalized services, and it gives you a space for improvising customer journey and business growth. 

Reasons that makes your FMCG distribution problematic and complicated

·      The gap between order placement, order processing, and product distribution.

·      Lack of availability of required information at the right times.

·      Failure in tracking field sales executives and their activities.

·      Lack of sales teams collaboration in multiple distribution channel management.

·      Lack of real-time communication and sales management.

·      Inability in generating authentic and error-free sales reports.

·      Failure in capturing leads with effectiveness.

These are the top reasons that cause FMCG sector businesses to fail to maintain customer expectations and lose potential leads through the cracks. Fix up an effective FMCG sales app that tackles down this issue wisely. Let’s check some of the best features of FMCG CRM software that can be used for systematizing the sales pipeline.

Effective features of a best FMCG CRM include;

Order management

Effective FMCG CRM software enables business organizations to manage, process, and distribute orders at their fingertips. With the help of mobile CRM software, executives can add new orders while updating the old ones. Sales executives can update the order status to the central system, and the same gets updated to the managers. Hence, they can give approvals quickly and process orders after rechecking stock and inventory availability.

Sales routes

FMCG CRM enables you to wisely choose sales routes and assign them to the sales executives to avoid more complexities, delays, and confusion during their sales journey. Unlock more business opportunities in one go and reach more customers. Also, the sales executives can share suitable sales routes with the managers if they find any during their sales activities.

Tracking employee live location

FMCG sales app help businesses access employee live location and their shop visits during the field sales activities. The sales managers can remain acknowledged of the activities in real-time without making calls, messages, and chats. Get to know about sales activities, share business valuables, and measure sales growth in real-time, maintaining the continuity of your FMCG Company.

Automated reports

With FMCG CRM software, you can develop sales and performance reports with the instance for a streamlined business experience. It is free from human interventions and completely authentic as it is automated based on the sales performance. Sales reports play a fundamental role in the process of decision-making as the team can refer the measures in reports to get an idea about the business performance. Make quick decisions and grow fast!

Streamline notification and reminders

Customizable FMCG CRM software provides auto-notifications and reminders for a seamless business experience. Auto-notification helps executives be aware of the sales activities assigned to them. So they can set time effectively and prepare for the upcoming sales tasks. It is a better feature that helps them manage time and improve work efficiency.

Benefits of using a customizable FMCG CRM

·   FMCG CRM software helps field executives to process order management more     effectively at their fingertips.

·  FMCG sales app helps effectively manage dense distribution systems for more satisfied  customers.

·   It helps visualize the sales funnel through real-time tracking and business updates.

·  It helps you save time, improve work efficiency, and motivate employees by automating repetitive business activities.

·   It helps you find accurate sales routes for increased sales and productivity. Also, you can keep the additional business expenses at the margins.

Customizable FMCG software like Fastfokuz is the more reliable solution that helps the FMCG sector brings up the sales pipeline out of its inefficiencies. Keep track of every activity and record customer interactions for a successful business future. Streamline order and distribution processes for more sales and find new customers for the worldwide spread of your FMCG brand. Target the biggest market space and be systematic to reach the business heights.