The Top 6 Benefits of Sales CRM Software for FMCG

Beyond any doubt, a customized sales force automation software is definitely a boon for the businesses operating in the FMCG sector. Sales CRM for FMCG comes with multiple features that make sales processes more efficient and effective. The benefits that you get include:

Real-Time Collaboration

Prompt and accurate communication is very crucial for effective functioning in the FMCG sector. Implementation of a customized sales CRM for FMCG enables the sales team to establish effective communication with both fellow representatives and back-office team in real-time. Not only does this pave a way to instant conversions, but also enables the sales representatives to have instant access to updated lead data anytime, anywhere with just a few clicks.

Cross-Selling And Up-Selling

Unlike in-depth market analysis, on-site decisions in the FMCG sector needs to made at a better pace without compromising on the accuracy of the figures. A sales representative when equipped with a customized sales CRM for FMCG, can cross-sell and up-sell the right products to the customer based on their purchase history. Seamless access to past interactions and customer’s purchase history help the sales representatives to frame customized offers to the customers which they cannot refuse.

Fastfokuz For Micro Market Analysis

Manually determined daily sales report is all outdated. Customized sales CRM for FMCG with instant and highly accurate data on micro markets help businesses plan their goals accordingly. The application pinpoints individual product performance, sales representative performance and overall conversion and revenue at a single glance.

Manage Dense Networks

Distribution channels do have multiple bottlenecks and it is where you require automated support, and we call it FastFokuz. FastFokuz helps you streamline the sales process, manage orders, inventory, distribution and payment in the FMCG sector.

Prompt Centralized Update

With mobile CRM for FMCG at their fingertips, your sales team can instantly upload images of cheque/drafts collected during their respective field visits. This information will then be used to update payment status in the central database.

Seamless Management Of Returns

The fully integrated return management feature of sales CRM for FMCG makes the review and processing procedures more seamless, systematic and professional. It also ensures prompt management of sticky points without impacting the customer’s experience.